Adam Hanft is a nationally-known cultural critic, an authority on social trends and branding. He is the founder and CEO of Hanft Projects, and blogs for the Huffington Post, The Daily Beast, Fast Company and Politics Daily. He is also a frequent commentator on National Public Radio's Marketplace, and is the co-writer, with Faith Popcorn, of The Dictionary of the Future. You can follow him at twitter.com/hanft.