Former eBay exec and Silicon Valley guru Maynard Webb applies his trademark problem-solving insights to the 21st century workplace. A decoder’s handbook featuring illuminating co-worker archetypes, cures for outdated office methodology, and, best of all, techniques for discovering one's unique value in a mercurial job market.
Higher math meets the marketplace in this eye-opening perspective on business in the era of quantum theory. James Weatherall makes the case that concepts once confined to the lab can give us the means to understand the complexity of the financial world -- and profit.
What's the best way to build loyalty online and boost your company's bottom line? According to Aaron Shapiro, whose digital marketing firm, HUGE, helps businesses manage their brands, it's to rethink your relationship with the buying public. Shapiro advises companies to give users a reason to engage with their brands before converting them to customers, citing Hulu, Zipcar, and Groupon as favorable examples. A sharp, insightful, strategic guide to doing business in a digital world.
Always have a backup plan. Cliché? David Kord Murray, author of the influential Borrowing Brilliance, thinks not. Even the most careful strategy isn't as good as the one that expects to change course -- and can thus improve on the original concept in unexpected ways. Examples abound, from Wal-Mart and Facebook to Eisenhower's nimble approach to D-Day.
Anyone over a certain age automatically feels nostalgia at the sight of the fabled logo for A&P supermarkets. But behind the patina of yesteryear simplicity is a complex story of the one-time largest retailer in the world, forerunner of all the big-box enterprises that dominate commerce today. Marc Levinson tells the saga of A&P's birth, rise, dominance, and decline under the assault of many small legal woes.