A cynical take on the bridal business would be easy to write, but that wouldn't be Jeffrey Zaslow's style. In The Girls From Ames, he captured the complex beauty of female relationships with insight and sensitivity. Here the Wall Street Journal columnist does the same for weddings and marriage, tenderly evoking the fantasies, expectations and personal stories of the women who step into a Michigan bridal shop's special room -- soft lighting, music, pedestal, mirrors and all -- to try on dresses for their big day.
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