The next big thing starts with a simple idea.



The Idea Factory

By Jon Gertner


Before Silicon Valley became the cradle of American technological innovation, AT&T's Bell Labs in sylvan New Jersey produced the revolutionary inventions that changed the world, including radar, lasers, transistors, and more. Gertner's narrative showcases the personalities behind this sustained burst of creativity and captures the manic energy that powered a place that sometimes had PhDs riding unicycles in the halls.



Where Good Ideas Come From

By Steven Johnson


From Darwin to Facebook, Johnson shares the history of innovation and the seven things that help foster great ideas in his signature culturally omnivorous style. The author of The Innovator's Cookbook concedes that, yes, advances happen after hunches are followed, but sometimes it takes a mistake or two for true brilliance to germinate. As Johnson writes, "Being right keeps you in place. Being wrong forces us to explore."



Imagine: How Creativity Works

By Jonah Lehrer


Creativity isn't just for the artistically inclined. In his new book, Wired contributing editor Lehrer shares how creativity can be cultivated in individuals, corporations, and whole communities by studying some of history's most inventive individuals and their game-changing creations. He arrives at simple methods that can quickly promote creativity, whether it means centralizing the bathrooms, painting everything blue, or putting an end to all brainstorming meetings.




By Michael Michalko


While an officer in the U.S. Army, Michalko organized a team of NATO intelligence specialists and international academics to research, collect, and categorize all known inventive-thinking methods. Later, as a civilian contractor, he was hired by the CIA to facilitate think tanks and cultivate dynamic minds. Here he shares his problem-solving techniques, as well as examples of successful applications of each "Thinkertoy", with the teeming masses yearning to be creative.



The Genius Factory

By David Plotz


Want your baby to be smart? Why not use the sperm of a Nobel Prize winner? This was ecentric millionaire Robert Graham's big idea back in 1980: to amass a donor network of recognized geniuses and sell their genetic material to the highest bidder. Plotz doggedly tracks down some of the children and families involved in this completely audacious breeding experiment, dubbed The Repository for Germinal Choice, which closed in 1999.

July 22: On this day in 1941, on his twelfth wedding anniversary, Eugene O'Neill presented the just-finished manuscript of Long Day's Journey into Night to his wife, Carlotta.

Crime fiction legends Dennis Lehane and Michael Connelly discuss the new book that unites their beloved sleuths Patrick Kenzie and Harry Bosch.

Books, CDs, DVDs to know about now
The Hundred-Year House

When a poetry scholar goes digging through the decrepit estate of his wife's family to uncover a bygone arts colony's strange mysteries, he awakens a tenacious monster: his mother-in-law. A wickedly funny take on aging aristocracies from author Rebecca Makkai (The Borrower).

Watching Them Be

What makes a film actor into a larger-than-life movie star? James Harvey's passionate, freewheeling essays explain why there are some faces (from Greta Garbo's to Samuel L. Jackson's) from which we cannot look away.


What if you called up the spouse on the verge of leaving you -- and instead found yourself magically talking to his younger self, the one you first fell for?  Rainbow Rowell, author of the YA smash Eleanor & Park, delivers a sly, enchanting take on 21st-century love.