Advertising

The Art of the Sell.

 

 


 

Ogilvy on Advertising

By David Ogilvy

 

David Ogilvy is often called the Father of Advertising: his 1983 book makes it clear why. This bracingly honest and engaging look at the way advertising agencies (particularly the author's own powerhouse outfit, Ogilvy & Mather) go about the business of creating indelible advertisements also serves up a brief and lively history of the industry as well.

 

 


 

20 Ads That Shook the World

By James Twitchell

 

Only a very few advertisements change the way we see things: think of P.T. Barnum's invention of modern hype, or the 1920s Coke ads that gave us our current image of Santa Claus. Twitchell takes readers on an illuminating tour of the ads that have left a permanent mark on our culture.

 

 


 

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

By Luke Sullivan

 

Veteran copywriter Sullivan gives the lowdown on the everyday lunacy of working on an ad campaign. Stuffed with war stories and candid portraits of both horrendous and creative clients, Sullivan's entertaining how-to is both a primer for the wannabe copywriter or art director and a fascinating window into the agency's creative process.

 

 


 

Brought to You By: Postwar Television Advertising and the American Dream

Lawrence R. Samuel

 

Samuel takes a scholarly, thought-provoking look back at the early years of television and how advertising helped its rise to such a dominant position in our culture. The result is a compelling argument that television was "ground central" in the creation of America's post-WWII identity as a nation not merely of citizens, but of consumers.

 

 

 


 

A Big Life (in Advertising)

By Mary Wells Lawrence

 

Lawrence is the woman who told America to flick their Bics and made Alka-Seltzer musically synonymous with "relief." The sassy, conversational, tell-all memoir from one of the few women of her generation to rise to the top of a male-dominated profession chronicles her rise to power in the changing world of advertising in the 1960s (and how she helped change it).

April 17: "In less than three years, both GM and Chrysler would be bankrupt, and a resurgent Ford would wow Wall Street..."

Donna Tartt's The Goldfinch is the winner of the 2014 Pulitzer Prize for Fiction. James Parker calls this Dickensian coming-of-age novel "an enveloping…

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Books, CDs, DVDs to know about now
Poems That Make Grown Men Cry

And women too.  Luminaries from Colin Firth to Nick Cave and Jonathan Franzen chose the poems that bring them to tears, and the result is a stunning collection of poignant verse from writers like Auden, Whitman, Bishop, Larkin, Neruda and many others.  Warning: choking-up hazard.

The King of Pain

Trapped beneath his entertainment system, reality TV mastermind Rick Salter reflects on his life and tries to piece together the events of the previous evening. Seth Kaufman’s romp is an outrageous meditation on pain and entertainment in a deranged world in which the two are often interchangeable.

The Good Inn

Frank Black, frontman for the Pixies, has written a transgressive historical fiction with shades of Thomas Pynchon (focused as it is on the history of explosives and cinematic pornography), all set in a hallucinatory Edwardian Europe.