Advertising

The Art of the Sell.

 

 


 

Ogilvy on Advertising

By David Ogilvy

 

David Ogilvy is often called the Father of Advertising: his 1983 book makes it clear why. This bracingly honest and engaging look at the way advertising agencies (particularly the author's own powerhouse outfit, Ogilvy & Mather) go about the business of creating indelible advertisements also serves up a brief and lively history of the industry as well.

 

 


 

20 Ads That Shook the World

By James Twitchell

 

Only a very few advertisements change the way we see things: think of P.T. Barnum's invention of modern hype, or the 1920s Coke ads that gave us our current image of Santa Claus. Twitchell takes readers on an illuminating tour of the ads that have left a permanent mark on our culture.

 

 


 

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

By Luke Sullivan

 

Veteran copywriter Sullivan gives the lowdown on the everyday lunacy of working on an ad campaign. Stuffed with war stories and candid portraits of both horrendous and creative clients, Sullivan's entertaining how-to is both a primer for the wannabe copywriter or art director and a fascinating window into the agency's creative process.

 

 


 

Brought to You By: Postwar Television Advertising and the American Dream

Lawrence R. Samuel

 

Samuel takes a scholarly, thought-provoking look back at the early years of television and how advertising helped its rise to such a dominant position in our culture. The result is a compelling argument that television was "ground central" in the creation of America's post-WWII identity as a nation not merely of citizens, but of consumers.

 

 

 


 

A Big Life (in Advertising)

By Mary Wells Lawrence

 

Lawrence is the woman who told America to flick their Bics and made Alka-Seltzer musically synonymous with "relief." The sassy, conversational, tell-all memoir from one of the few women of her generation to rise to the top of a male-dominated profession chronicles her rise to power in the changing world of advertising in the 1960s (and how she helped change it).

July 24: On this day in 1725 John Newton, the slave trader-preacher who wrote the hymn "Amazing Grace," was born.

Crime fiction legends Dennis Lehane and Michael Connelly discuss the new book that unites their beloved sleuths Patrick Kenzie and Harry Bosch.

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Books, CDs, DVDs to know about now
Paradise and Elsewhere

Canadian short story marvel Kathy Page emerges as the Alice Munro of the supernatural from these heartfelt tales of shapeshifting swimmers, mild-mannered cannibals, and personality-shifting viruses transmitted through kisses.

Pastoral

When a persuasive pastor arrives in a sleepy farm town, his sage influence has otherworldly results (talking sheep, a mayor who walks on water). But can he pull off the miracle of finding kindly local Liz Denny the love of her life?  Small wonder looms large in this charmer from Andre Alexis.

The Hundred-Year House

When a poetry scholar goes digging through the decrepit estate of his wife's family to uncover a bygone arts colony's strange mysteries, he awakens a tenacious monster: his mother-in-law. A wickedly funny take on aging aristocracies from author Rebecca Makkai (The Borrower).