Advertising

The Art of the Sell.

 

 


 

Ogilvy on Advertising

By David Ogilvy

 

David Ogilvy is often called the Father of Advertising: his 1983 book makes it clear why. This bracingly honest and engaging look at the way advertising agencies (particularly the author's own powerhouse outfit, Ogilvy & Mather) go about the business of creating indelible advertisements also serves up a brief and lively history of the industry as well.

 

 


 

20 Ads That Shook the World

By James Twitchell

 

Only a very few advertisements change the way we see things: think of P.T. Barnum's invention of modern hype, or the 1920s Coke ads that gave us our current image of Santa Claus. Twitchell takes readers on an illuminating tour of the ads that have left a permanent mark on our culture.

 

 


 

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

By Luke Sullivan

 

Veteran copywriter Sullivan gives the lowdown on the everyday lunacy of working on an ad campaign. Stuffed with war stories and candid portraits of both horrendous and creative clients, Sullivan's entertaining how-to is both a primer for the wannabe copywriter or art director and a fascinating window into the agency's creative process.

 

 


 

Brought to You By: Postwar Television Advertising and the American Dream

Lawrence R. Samuel

 

Samuel takes a scholarly, thought-provoking look back at the early years of television and how advertising helped its rise to such a dominant position in our culture. The result is a compelling argument that television was "ground central" in the creation of America's post-WWII identity as a nation not merely of citizens, but of consumers.

 

 

 


 

A Big Life (in Advertising)

By Mary Wells Lawrence

 

Lawrence is the woman who told America to flick their Bics and made Alka-Seltzer musically synonymous with "relief." The sassy, conversational, tell-all memoir from one of the few women of her generation to rise to the top of a male-dominated profession chronicles her rise to power in the changing world of advertising in the 1960s (and how she helped change it).

April 24: "[The HST] lifted a curtain from our view of the universe, changing it so profoundly that no human can look at the stars in the same way..."

Kenneth Calhoun (Black Moon) and Lysley Tenorio (Monstress) of the Discover Great New Writers program on B-movies, heritage, and finales.

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Books, CDs, DVDs to know about now
In the Light of What We Know

Zia Haider Rahman's mystery of a brilliant Bangladeshi mathematician's past barrels through the Ivy League, London high finance, and spy-haunted Afghanistan in a page-turning tale of exile, intrigue and the price of friendship. A Discover Great New Writers selection.

The People's Platform

Once touted as the foundation for tomorrow's digital democracy, the Internet is increasingly ruled by a few corporate giants, while millions of contributors till its fields for free. Astra Taylor looks at why the web has failed to deliver a communitarian cyberscape, and offers a compelling case for restoring its original vision.

A Private Venus

Dubbed "the Italian Simenon," Giorgio Scerbanenco (1911-1969) began his crime-writing career with books set in the USA, but quickly shifted scene closer to home, the city of Milan.  In this adventure, appearing in English for the first time, his underdog hero Dr. Duca Lamberti finds himself in the middle of a seedy, scantily clad criminal racket, where the presence of an outsider could result in death.