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The Art of the Sell.
By David Ogilvy
David Ogilvy is often called the Father of Advertising: his 1983 book makes it clear why. This bracingly honest and engaging look at the way advertising agencies (particularly the author's own powerhouse outfit, Ogilvy & Mather) go about the business of creating indelible advertisements also serves up a brief and lively history of the industry as well.
By James Twitchell
Only a very few advertisements change the way we see things: think of P.T. Barnum's invention of modern hype, or the 1920s Coke ads that gave us our current image of Santa Claus. Twitchell takes readers on an illuminating tour of the ads that have left a permanent mark on our culture.
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
By Luke Sullivan
Veteran copywriter Sullivan gives the lowdown on the everyday lunacy of working on an ad campaign. Stuffed with war stories and candid portraits of both horrendous and creative clients, Sullivan's entertaining how-to is both a primer for the wannabe copywriter or art director and a fascinating window into the agency's creative process.
Brought to You By: Postwar Television Advertising and the American Dream
Lawrence R. Samuel
Samuel takes a scholarly, thought-provoking look back at the early years of television and how advertising helped its rise to such a dominant position in our culture. The result is a compelling argument that television was "ground central" in the creation of America's post-WWII identity as a nation not merely of citizens, but of consumers.
By Mary Wells Lawrence
Lawrence is the woman who told America to flick their Bics and made Alka-Seltzer musically synonymous with "relief." The sassy, conversational, tell-all memoir from one of the few women of her generation to rise to the top of a male-dominated profession chronicles her rise to power in the changing world of advertising in the 1960s (and how she helped change it).
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"The moral and philosophical questions that Henry wrote up as fiction and William as science," Jean Strouse writes of her subject's more famous brothers, "Alice simply lived." It took a biographer of sensitivity and brilliance to give that "simply" the profundity it deserves, and the resulting book, now reissued in the peerless NYRB Classics series, is one of the richest life stories you'll ever read.
The world of Jane Austen's fiction has long been an imaginative playground for writers and readers of a certain stripe. Shannon Hale's Austenland wittily took the next step, setting comic romance in a faux-Pemberly resort for the Darcy-smitten. Her latest returns for more Regency fun, but with a twist: does murder stalk Pembrook Park?
Childlike retreat? Arts and crafts challenge? Frugal and eco-friendly living option? The notion of the "tiny house" has the surprising potential to fire the imagination. In this exuberant volume of sketches, plans, and commentary, the artist Derek Diedricksen shares his infectious enthusiasm for the idea of the micro-mansion.
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